In 1969, the furniture exhibition Sitzen 69 [Seating 69] took place in the Austrian Museum of Applied Arts (today’s MAK) in which a comprehensive selection of dignified “joiner’s chairs” from Scandinavia, Italy, Germany, and Austria was presented. However, the many colorful and trendy seats that today seem so characteristic of this epoch, were missing: The exhibition had made a last heroic attempt to reply to an increasingly pronounced consumer and throwaway society with traditional of high-quality, artisanal furniture.