When Alfred Schmeller became the second director of the 20er Haus (today’s mumok) in 1969, he had already enjoyed a long and varied career. He had been influential in the Art Club, and had worked for many years as a critic. Alongside his extensive collecting and exhibition activities, Schmeller was one of the first directors to realize the significance of presenting museums to different groups of potential visitors. An important aspect of his work was, as he himself called it, “total cultural work.” He saw the museum as a “flashpoint” in which many different issues could be articulated. Schmeller opened the museum up in many
ways. He invited the Vienna Festwochen to hold the avant-garde festival Arena there, and he was particularly concerned to attract young people via painting actions and other events.
In 1970, the sensational work Giant Billiard by Haus-Rucker-Co was shown in the exhibition Live, which Schmeller had advertised with the
slogan “The Prater is closed. Come to the museum!” This work is reconstructed for this exhibition at mumok today.  Visitors are expressly invited to use it! Alongside Schmellers most important acquisitions, documentation of his exhibitions, events and art education projects will be shown.

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Mumok – museum moderner kunst stiftung ludwig wien