With its wide-ranging jubilee exhibition 300 YEARS OF THE VIENNA PORCELAIN MANUFACTORY, the MAK is drawing attention to the history and significance of the second-oldest porcelain manufactory in Europe. Founded in May 1718 when the imperial privilege for porcelain production was granted to Claudius Innocentius Du Paquier, the Vienna Porcelain Manufactory set new aesthetic standards over the following decades. Some 1 000 objects from the holdings of the MAK as well as national and international collections offer a formidable overview of Viennese developments in the context of Asian precursors and European competitors.